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Individually, we have in our possession the most powerful technology humankind has ever seen, the smartphone. Historically, we live in our homes, work in offices and go places for recreation and to interact with family and friends. Being in these physical locations gives us a sense of place, of history. But more and more we find ourselves not so much in a physical location interacting with the world in real time, but in a virtual place, with our phones navigating our psyches. And social media has overwhelmingly become the facilitator of this new journey we are collectively traveling in. In its path, language is being reduced, with symbols replacing words and abbreviations replacing sentences. The hash symbol has become the symbol most representing the zeitgeist in this new terrain. When we publish a hashtag, were attaching metadata that links us to the world. We become searchable. We can be found. The work #43hashtags, as the name says, has 43 hash symbols. Each one is different representing diversity; that behind each hashtag is a person. The number 43 came about when trying to create a cloud like shape and 43 was just the amount needed to accomplish it. This reference to the mysterious place where the data is, the CLOUD, is metaphor for the place where our virtual selves reside.
Where our data is, we are.